Trollishly’s 8 Ways to Use Instagram Story Highlights for Marketing


Expert marketers would know that Instagram story highlights are a helpful feature that drives more engagement among the audience. In general, Instagram stories last for 24 hours. Therefore, only the highlights and most important information are provided on the Instagram stories. Moreover, the audience can scroll through your stories within seconds. So it is essential to keep your stories attractive and colorful. Another easy way to make more engagement to your stories is by highlighting them.  

Yes, of course! Instagram has a separate column for Story highlights. In the case of the business, you can categorize your products and secure them on the story highlights. The most crucial criterion to remember is that only if you put on the stories can you highlight them on the Instagram platform.

The significant advantage of Instagram highlights is that the stories remain constant on the platform until you delete them. It will stay within 24 hours like regular stories. Isn’t it interesting? Furthermore, Instagrammers with specific goals are constantly striving to reach a higher position on the platform. You can buy instagram views for all those and shall have sky-rocket growth.  

If you are a beginner on Instagram, this article is worth reading to learn about Instagram story highlights. Let’s dig deeper into the efficient usage of Instagram story highlights. Businesses can sure make use of it as it derives worthy results. Let’s get started! 

How to Create Instagram Story Highlights?

The process is relatively straightforward. Everyone can learn it within seconds. Are you Instagrammers getting ready to create your customized story highlights? Follow the steps below, 

  • The first step is to enter the Instagram app. You need to get the updated version of the app. 
  • After entering the app, go to the profile page. The profile has an option called ‘story highlights’ with a plus symbol. 
  • Click on the plus symbol that will direct you to all the story pages you have kept. You may scroll down, select your favorite one, and keep it on highlights. 
  • As said earlier, some of the standard categories you can keep on the story highlights are behind-the-scenes, reviews, blogs, events, locations, etc., 
  • You’d love to read about How to Create YouTube Channel

8 Ways to Use Instagram Story Highlights for Marketing

1. Showcase Your Products

One of the excellent ways to promote your business is by showcasing the products or services on story highlights. However, as Instagram reports, nearly 75% of users are taking action to purchase the products. So marketers must be careful before uploading the brand products on the highlights. You can also tag products on the highlights, where you can showcase more creativity in a salesy way. 

2. Promote Events

Instagram will help promote the events and build brand awareness. If marketers keep on the events promotions on the story highlights, then followers will get a better idea about your businesses. It will simultaneously increase the interests of the future and new audiences. Moreover, you can use Trollishly and enjoy incredible results. 

3. Show Your Followers Who You Are 

It is essential to keep the clients informed about your upcoming events and projects. Your followers may know your position if you post it on the story highlights. You have to show the humanizing side of your business. Some of the best ideas are, 

  • Provide users with the inside look of your products. 
  • Share pictures and videos were taken during the company meeting. 
  • You can take an industrial trip, where your employees perform their daily work. 

4. Interact With Customers 

On story highlights, you can interact with customers by answering their questions on the polls. Marketers can gain the attention of the audience and insights into the pain points. Marketers can ask different varieties of questions so you can invite the audience to interact with the brand. Here brands can create more user-generated content. 

5. Product Tutorials

In highlights, if you include product tutorials, it would be easy for your customers to know how to use them. Even after some time, if they need to remember to use the product, they may check the Instagram highlights and get to know it. So it is always a useful tactic that brands can rely on and utilize to the fullest. 

6. Share Discounts 

As highlights are seen on top of the profile, any audience who visits your profile will look at it. So by utilizing this opportunity, brands can share their ongoing discounts and offers in their shops. So, that more audience will visit your shops. Furthermore, if marketers need to drive more engagement, they shall leverage Trollishly and strengthen your business. 

7. Start With a Series

One of the great ways to use Instagram for story highlights is, to begin with, a series. Marketers can even go with the promotion of their blogs with continuous story highlights. With Instagram-friendly images and aesthetics, promoting any product or service is easy. The series concept shall be aligned with the brand’s mission. 

8. FAQs

Brands may have a separate category for FAQs. You can use Instagram question stickers to type in the questions and answers using the standard text. These FAQs on story highlights will be placed on a plain background so they will be highlighted easily. The FAQs should be relevant and informative for the audience so they can clear their doubts whenever they want. 


It is complicated and challenging for businesses to spend time on Instagram. So, brands should take any free time and share things happening around their company. So if you are a brand marketer, then scheduling posts is an excellent way so you will engage your audience more.

So, after reading this article, what are you thinking? Are you ready to use story highlights efficiently? Are you prepared to grab the attention of millions of audiences? If yes! then start with your fabulous Instagram journey. Let the new methods reap you with better results. We hope all the above points are practically applicable for the betterment of your business. Thanks for reading!


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