What to sell on Facebook Marketplace and how it is better than other marketplaces?


In 2016, Mark Zuckerberg launched Facebook Marketplace and opened the way for its users to do e-commerce effortlessly. It’s generating income for billions of people. Facebook Shops reported in 2021 that it has 250 million active shops around the globe with 1 million monthly users worldwide.  

Apart from that, Facebook is the most downloaded app in the world with 5 billion downloads and two billion active users around the world in 2022. Before 2016, Facebook was mainly used for communication among friends, family, relatives, and other people. Likewise, it is not the same case now. Presently, a person uses their relatives and friends as substantial customers.

 It means that when one starts a business on Facebook, they promote their products firstly through their family and relatives and get a buyer among them as well. Facebook has changed into a business community rather than general means of communication through this upgrade. 

With the rapidly changing world and advancement of living, everyone is looking for a way to generate better revenue and open up businesses. For opening a new business, Facebook provides a safe and profitable network of consumers and sellers. Let’s dig deeper into the Facebook market. 

What’s Facebook Marketplace and how does it work?

What's Facebook Marketplace and how does it work?

Facebook is the best place to sell products locally due to its wide consumer base. Facebook has 800 million marketplace users every month with 2.9 million active users according to a report made in the 2nd quarter of 2022. It has the shipping of products available as well. The products range from toys or home-based furniture to video game consoles and cars. You can sell anything here and you don’t have to be an expert businessman.  

The thing that makes Facebook relatively more user-friendly than other e-commerce marketplaces is that Facebook charges zero fees to list your items if you want to sell them locally. Apart from that, if you have a Facebook account with a relatively good follower base or community, the chances of booming business would be higher. 

What to sell on Facebook?

Setting up an account on Facebook is the simplest of all and normally 9 out of 10 persons already have a Facebook account. But the primary issue that many people face is what to sell. Strategists advise looking carefully at numbers rather than gut feelings. It means checking the demand for products and which item has the best sales. There are many tools available on the internet to aid you in researching statistics of products like;

  • Product Database 
  • Keyword Scout 
  • Jungle Scout 

These tools were made for Amazon particularly but they could also be used for the research of Facebook products and analytics of the buyer’s demand. Hence, feel free to use them or any other tool like that as they have the same function.

Also read: Gen Z

Top 15 best-selling items on Facebook

There’s a collection of best-selling items on Facebook that generate great revenue. 

Clothing and Accessories 

Clothing and Accessories 

When you open the Facebook Marketplace, the first thing your eyes meet is clothes. Clothes are in the top 5 products of the Facebook market. But not all kinds of clothes are loved by consumers. They must prefer clothes, shoes and other accessories of various brands at discount rates. 

Those brands include;

  • Converse
  • Victoria’s Secret
  • Adidas Originals
  • Nike
  • Zara
  • Levi’s
  • Burberry 
  • H&M
  • Louis Vuitton
  • Adidas

Small Furniture Pieces 

Small furniture is great to go as they’re portable and easy to transport. The list of small furniture includes various types of products;

  •  Stools 
  • Chairs
  • Shelves
  • End tables

Outdoor Furniture Items

Outdoor furniture pieces come in various varieties and qualities.  They range from low to high quality. Even second-hand outdoor furniture sales rate is quite high as buyers aren’t picky about the colour and brands of their outdoor furniture.

 If you have furniture that is not of much use to you but is in good condition, you can put it up on your Facebook to sell. 

Large Furniture Items

Large Furniture Items

Large furniture items that are sold out real quick on Facebook are;

  • Sofas
  • Couches
  • Cupboards
  • Closets 
  • Dining tables


Enthusiastic readers are always on the lookout for the best prices to buy their books. Books aren’t high-ticket things and are sold all over the world. Musical instruments, sporting goods and books generated more than 84 billion US dollars in 2020 US sales. 

Seasonal Products 

Seasonal products are ideal for every seller. Hence, in certain seasons, most brands have sales on seasonal products. One can sell different things in different seasons.

During Christmas month, gift wrappings, Christmas trees, shovels, decoration items, red coats and clothing, hats and fur coats are in high demand. Similarly during Halloween, make-up items, costumes, chocolates, sweets, candles and other clothing items are surging in demand. 

Sports and Fitness Equipment

Being fit is a going trend in this global world. Some buy it and use it for years while others lose their passion for a workout in a month. Usually, sports equipment is quite expensive and which makes it a risky item. 

Trading Cards

The gaming arena and anime are one of the top businesses in the world. Reckless youth indulges in playing games and buying cards of their favourite characters. Many youngsters save their pocket money to buy trading cards or game cards in bulk amounts. 

  • Yugioh cards
  • Magic cards
  • Anime cards
  • Bts cards
  • Marvel Cards
  • Old Sportscards
  • Baseball cards 

You can sell cards in bulk as many card enthusiasts love to buy cards in bulk and can’t miss any chance to get their hands on rare cards. Hence, trading cards are ideal for selling on Facebook Marketplace.


It’s hard to get hands-on good tools that are not much expensive. Therefore selling tools that are not of use is the best thing to do. Someone on the internet might find them useful and hitch the deal.


Another item that sells well on Facebook Marketplace is toys. People buy lots of toys for their happiness but later they get to know that their child doesn’t even like to play with them. You can get rid of these toys that are of no use and earn some cash as well. 

It’s best if you have those toys that are trending, not broken and have original packaging. Original packaging heightens the value and quality of your products. 

Toys that have high selling rates are;

  • Baby toys 
  • Barbie or dolls
  • Board games
  • Dinosaur toys 
  • Lego sets
  • Toy cars
  • Puzzles
  • Models


Jewellery selling statistics vary with the trends going on. If transparent jewellery is in trend, then stock up on transparent jewellery. If small jade-like jewellery is ruling the world, then stock it ip. 

Gold and Diamond jewellery are classics. No matter when you put them on sale, they always generate profit if their designs are appealing. 

Mobile Phones

Mobile phones also make up their place in the top 10

Mobile phones also make up their place in the top 10. As everyone needs a smartphone in the present world and many people love buying mobile phones as new phones are launched in the market. They sell their old phones on online stores or online shopping sites.

Facebook isn’t an exception to this trend if you can’t afford the latest model. Then you can always find a second-hand phone at affordable prices. Therefore, the business of mobile phones is ideal on Facebook. 


 The best-selling electronics include 

  • Old TVs
  • LEDs
  • Video consoles
  • Video games
  • Headphones
  • Portable chargers 
  • Air pods
  • Laptops 
  • Batteries
  • Tabloids or Drawing Tablets 

For setting up an electronics shop on Facebook. Make sure to write a detailed description. If you also take a quick video of the item being used, it’ll be flawless. 


Selling vehicles on Facebook Marketplace is labour-intensive as you would have to arrange all the paperwork, test drive with potential buyers and do some research about potential rates. It’s user-friendly as both the buyer as well as the seller doesn’t have to hassle with a dealership company and saves up money on both sides.

A thing to remember for selling vehicles, make sure to research populated brands among the masses and then sell the vehicle at a reasonable price. 


Instruments are another thing that's bought considerably as the passion for music is increasing among juveniles.

Instruments are another thing that’s bought considerably as the passion for music is increasing among juveniles. The list of popular instruments is;

  • Piano 
  • Guitar
  • Violin 
  • Speakers
  • Drums 

Decorating Items

The item on our list is decorating pieces. They’re available in various forms. Anyone who’s opting for a change in their home or if someone is renovating their room or home, people always looks up online shops to get ideas. If something pleases such buyers and is of reasonable price, then sellers are in luck. 

  • Small plants
  • Decorating lights
  • Sculptures
  • Paintings 
  • Lamps 
  • Finely crafted wooden boxes
  • Glass pieces 

How is Facebook Marketplace better than other Marketplaces? 

Facebook is better than eBay, Craiglist and Amazon in various aspects. But everything had its pros and cons. Similar is the case with Facebook Marketplace. Another thing that varies is preference and conditions. If someone finds the conditions and environment of Facebook Marketplace likeable, then going for it isn’t terrible. For that, you need to make your main profile professional and trustworthy. 

Facebook CraigslistAmazon 
Safer as you could check the personal information of the seller by viewing his main profile Not as much safer as Facebook Safe 
No listing costsYou have to make an account after your product doesn’t sell in the required timeFor individual sellers (0.99 US Dollars)For Professional sellers (39.99 US Dollars)
5% charging fees (from sales price)None15% referral plus 15% for FBA fees 
Larger consumer base Mediocre – Facebook and Amazon are better alternatives for online business Smaller consumer base than Facebook 
Negligible scams (As you check the main profile of the buyers as well as sellers and make a decision rationally.)Scamming ads are seen considerably Negligible scams
Trustworthy Not that much trustworthy Trustworthy 
Adequate knowledge of the sellerJust Email is known (of the seller)Not much is known about the seller except basic information like you would have basic information like payment method and Email. 

Just keep in mind that you have to work hard for the time being if you’re setting up a professional business set up on Facebook Marketplace and pay a lot of attention to small details. Best of luck!


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